Software Toolbox Technical Blog

Tanja Gehling

Hi! I am a Marketeer amongst many Engineers and I love adding a different perspective and asking questions. I add 20 years of Communications Marketing experience to the Software Toolbox Team, most of which in the automation industry, but also in the machine building world as well as B2C. Let me know what topics you'd like to read about in our blogs or if you'd like to volunteer as a guest blogger. Connect with me on LinkedIn!

Recent Posts

Delivering Stronger Client Solutions Through Collaboration

8 min read

By Tanja Gehling on Jun 26, 2025 2:00:00 PM

Shared Challenges, Shared Progress

In an industry defined by precision, tight timelines, and rapid innovation, collaboration isn’t optional — it’s essential. That may seem counterintuitive, especially when many of the companies we meet at conferences we may compete with on certain products or solutions but complement each other's solutions in other use cases". When we come together as 'Co-opetitors' to solve real problems and deliver value, cooperation becomes a strength. 

In this blog I am going to talk about two examples of such events. The first is a global gathering of some of the best System Integrators in the business, the CSIA 2025, and the second is the deeply technical workshop OPC Interop hosted by the OPC Foundation to foster suppliers delivering compliant and more importantly, truly interoperable solutions.

Topics: Collaboration
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Empowering System Integrators Is Our Thing

13 min read

By Tanja Gehling on Jun 19, 2025 2:00:00 PM

We’re in your corner, not your lane

At Software Toolbox, we deeply value the partnerships we have with our System Integrators. Their deep industry knowledge and hands-on expertise are key to delivering real results for end users, and our mission is to support your success, never compete with it.

In this blog post, one of our team members shares honest, insightful feedback from System Integrators about what it's like to work with us — including stories of long-term collaboration and lasting impact.

Watch the Video Testimonials below to hear directly from our partner System Integrators!

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Did we prove it at ProveIt! ?

11 min read

By Tanja Gehling on Feb 27, 2025 2:00:00 PM

Last week Software Toolbox was one of the 39 vendors exhibiting and presenting at the ProveIt! Conference in Dallas (check out the other ones we'll be at). We hardly noticed the freezing cold Texas weather (yes, that's right, it was less than 10 degrees) as we had heated (constructive) discussions on and off the stage and exhibition floor. In this blog you'll learn what we proved, and get to see it in action in video!  Don't want to wait? Jump straight to the video!

Topics: Industry 4.0
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The Top 5 Practical Reasons to Attend Industry Events This Year

5 min read

By Tanja Gehling on Feb 13, 2025 2:00:00 PM

There is nothing like talking to each other in person and establishing that individual connection

Do you get tons of invitations to various events and wonder “Why should I go? Is this worth my time? What’s in it for me?” Industry events are more than just get togethers of a bunch of salespeople; they’re opportunities to explore innovation, solve challenges, and connect with experts who understand the challenges you are facing. We bring actual technical experts who understand you and want to help you find the right solutions. Meet and engage with our team that you may have already emailed or had virtual meetings with – but this time in person! 

Topics: IT/OT
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2025 Automation & Control Software Learning Resources

10 min read

By Tanja Gehling on Jan 16, 2025 2:00:00 PM

Over the last several years, it has become a beloved tradition to start the new blog year with a review of the most popular content the team at Software Toolbox put together to build your automation software skills and empower your success. This is the 8th installment of this blog summary covering a wide variety of topics. But first things first: make sure you are subscribed to our blog. We publish new content at least once a week, and you have full control over the frequency of when you are notified.

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